So something incredible just happened after I combined OpenAI’s Deep Research and o1. I shared this story in the group but I recently had a client fly in to discuss a business idea in a niche we knew almost nothing about. Instead of spending countless hours digging for research, I fired up Deep Research. In just minutes, it compiled everything—marketing trends, Adwords reports, financial stats, legal insights, even daily news—into a clear, actionable strategy.

I ended up with a full MVP plan: budgeting, tech stack recommendations, timeline, the whole shebang. And when I paired it with ChatGPT o1, or even o3, it was a total game changer. If you think that sounds incredible, wait until you read the rest of this newsletter.

What Is Deep Research, Anyway?

We all know that AI models need data to function and generate useful outputs. But where do you get that data? That’s where Deep Research comes in—a tool available in ChatGPT Pro.

It sifts through massive data sets all across the internet to unveil breakthrough insights. Whether you’re refining a marketing campaign or drafting a full business plan, this technology pulls together everything you need in minutes. It’s like having a research team that can get extremely detailed data in seconds. 

Why It’s a Must-Use for Business Planning and Marketing

You need accurate data to gain a competitive edge. DeepResearch gives you the capability to:

• Predict Consumer Behavior: See how marketing data, Adwords reports, and consumer trends intersect.
  

• Streamline Your Workflow: Use everything from financial forecasts to legal analysis and everyday news facts to fuel your next major idea.
  

• Create A Winning Biz Strategy In Minutes: Instead of spending countless hours gathering research, Deep Research serves it all up in minutes. This lets you concentrate on innovation and growth.
  

• And so much more.

My Thoughts

I’ve been working with these large language models for a while now, and I have to say, this is one of the most impressive applications I’ve seen to date. It’s not simply about saving time, it also provides you with all the data you need to get things done.

I’m even thinking about putting together a video after our next couple of events to really break down how this tech can revolutionize our approach to business planning.